The Everyman’s shaving brand.
To launch their own shaving brand, Kroger needed to find a unique position in the market. Research uncovered that men really don’t buy into the over-the-top promises of masculinity that many shaving brands promise. They simply want a straightforward, smart brand that sells affordable products that work.
The creative idea was simple: For Men Who Have a Face. Oh, and hair on that face. From the big idea through digital execution across the board, we launched the brand and built a fierce competitor (with a great sense of humor) in the shaving aisle.
Do you have a beard?
Once the full campaign was established, we moved on to creating executions for the bearded face. With tight budget, we had to get crafty with stock footage in a way that felt authentic to the Bromley’s For Men brand.
