Make it a double.
I’m by no means complaining, but a large chunk of my career has been spent working with liquor. From Southern Comfort to Veuve Cliquot, Rolling Rock to Woodford Reserve, I have experience creating content and concepts in a world where restrictions are aplenty and “good times” is always the first order of business (or at least somewhere in the brief).
Cider for the masses.
Way back when, before cider was on every chain restaurant menu and vodka was touted as gluten free, Heineken USA wanted to bring Strongbow to our humble shores. We positioned it as a beer alternative for every gender and any occasion.
Director: Andrew Cutraro
When you can’t say “Super Bowl”
Super Bowl is dream when your brand has a sponsorship. For the rest of us, “The Big Game” will have to suffice. Trying to break through the crowded beer messages, Heineken Brands wanted to get in on the action with talent and content on a “Big Game” type of budget. If you are curious, I have a good story about who we originally tried to get…
