A campaign built to break the mold.
Once the new Brand Identity was launched, we needed to build brand awareness. Enter Times Square. But my challenge to the team was that while we needed the awareness lift, our true target market was a much smaller world of key decision makers at Fortune 500 brands.
Our solution was a targeted mobile OOH campaign that spoke directly to the CEOs of companies we wanted to support. Each truck, tailored with their names on the side, parked outside of HQ on a rotating basis for up to two weeks. One deal was all we needed to make the campaign worthwhile. We got two. (And a somewhat humorous “cease and desist” which honestly led to another opportunity down the road!)
Agency partners: Duncan Channon & And/Or Studios
But how does it actually work?
Once awareness grew, we needed to clearly explain just WHAT we could do for companies and HOW. We needed a clear video that our sales team could leverage, taking potential customers through the journey, step by step.
