Redefining Flex across the globe.

As Global Creative Director, I led the Knotel brand through a full evolution from brand strategy and framework to messaging and visual guidelines. I managed multiple agencies, along with a $1M+ budget to create assets that could be leveraged around the globe.

My brief was simple. Knotel was growing and its existing brand identity was inconsistent and messy. A classic high growth start-up, not an established brand that could support enterprise clients. We needed a visual and verbal DNA that not only represented the flexible nature of our product, but allowed for customization depending on region. With partners like Elmwood Design & And/Or Studios, we successfully launched a brand that took Knotel to the next level.