The Ask: Build a Brand Platform and library of assets connecting Templeton to its namesake.

The Solve: The Templeton Rye brand was built around its Prohibition roots. But it is so much bigger than that. More than anything, Templeton is the story of a town. It is the story of a small town strong spirit that runs through every citizen.

We brought in a team of photojournalists to document the town, the distillery and the experience, connecting it to a more authentic version of itself for the next generation